The Nielsen Auto Marketing Report 2018 sheds new light on the automotive path to purchase so you can develop more informed marketing strategies that increase purchase consideration and—most importantly—new car sales.
Nielsen’s Nate Hutchins, VP Client Strategy, Automotive and Brett House, VP Marketing & Strategy, give an overview of the Nielsen Auto Marketing Report, specifically on how auto marketers can improve their effectiveness at every stage in the path-to-purchase. Actionable auto marketing insights include:
- Increase top-of-mind brand awareness and purchase intent across media channels
- Improve auto marketing effectiveness at every stage in the path-to-purchase
- Understand the impact of advertising, demographics and brand market share on buying behavior
You can also download the Nielsen Auto Marketing Report 2018 here.