Webinar: The New Connected Living Room—Why CTV Can’t Be Ignored
Nielsen’s Jessica Hogue, SVP, Digital Services, shares the most recent analysis of—arguably—today’s hottest platform, connected TV (CTV). With 224 million (74%) Americans consuming around 8 billion hours of CTV content a month, it’s a medium that’s becoming hard to ignore.
During this 30-minute session, Jessica dives into the key things you need to know about CTV including:
- What is CTV and how it’s growing
- Who are CTV viewers and how you can target them
- How you can measure the effectiveness of CTV advertising
https://www.qa.nielsen.com/us/en/insights/webinar/2018/webinar-the-new-connected-living-room-why-ctv-cant-be-ignored/
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