Insights

Webinar: The New Connected Living Room—Why CTV Can’t Be Ignored
Contact Us
Webinar

Webinar: The New Connected Living Room—Why CTV Can’t Be Ignored

Digital

Nielsen’s Jessica Hogue, SVP, Digital Services, shares the most recent analysis of—arguably—today’s hottest platform, connected TV (CTV). With 224 million (74%) Americans consuming around 8 billion hours of CTV content a month, it’s a medium that’s becoming hard to ignore.

During this 30-minute session, Jessica dives into the key things you need to know about CTV including:

  • What is CTV and how it’s growing
  • Who are CTV viewers and how you can target them
  • How you can measure the effectiveness of CTV advertising
Tagged:
technology | TV

https://www.qa.nielsen.com/us/en/insights/webinar/2018/webinar-the-new-connected-living-room-why-ctv-cant-be-ignored/

Related Insights
Article

2022 media planning: why brands need to understand consumer sentiment

Personal connections are critical for long-term brand health. For that, marketers need to build and maintain trust with their audiences—as well as identify which channels to leverage in those efforts.

Read More >
Article

Media is complex: Three pillars can simplify measurement for marketers

As complexity in the media industry rises, Nielsen believes brands should focus on three key marketing measurement principles.

Read More >
Article

Understanding how campaign optimization pays off in an ever-expanding media landscape

The fragmentation of audience time can present challenges for marketers, but when they have a clear understanding of channel usage, they’re better positioned to balance their spending for optimal returns.

Read More >