Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
We released our 2022 Nielsen ESG Report, a progress report on how we’re prioritizing environmental, social and governance (ESG) issues, such as climate change; diversity, equity and inclusion; the engagement of our employees; business integrity; and societal trust in the media.
Tina Wilson, EVP & Global Head of Audience Outcomes Product at Nielsen, was honored as a recipient of the Magnanimous Mentor award at the 2022 Top Women in Media and Ad Tech Awards Gala on June 6.
Nielsen’s panel on the representation of Native peoples at SXSW brought behind-the-scenes insight into how authentic Native representation occurs on screen and throughout the entertainment industry.