Today the audio landscape is changing faster than ever before. Consumers’ entertainment choices are constantly expanding – monthly, weekly and hourly. As the usage of smartphones has skyrocketed, broadband access has proliferated and connected cars roll off the assembly line, radio’s appeal among Americans remains highly important. In markets large and small, radio is an important part of everyday life and with its 93% reach of U.S. adults it plays a critical role in many purchasing decisions.
The question is, what does the future hold as more and more audio content becomes available across platforms from providers who don’t resemble anything like a traditional radio broadcaster?
Next month, Nielsen will be gathering some of the brightest minds in radio programming, branding and marketing to search for the answers and discuss the major issues transforming the listening landscape. Total Audio view will be the focus for this year’s Nielsen Audio Client Conference. The event has a 20-year history of bringing together the brightest minds in the radio industry to focus on building strong brands and content that cuts through. Invited guests will learn about how Nielsen is bringing total audience measurement to audio.
In addition, the event will spotlight Nielsen’s latest methodologies, programming insights and audience trends. Progressive thinkers from other industries will also discuss topics such as mobile marketing, digital audio, podcasting and the importance of personalities in a content-heavy world.
The agenda features of a robust lineup of speakers, presenters and performers. These include:
- The New York Times on how it has adapted to the digital world from both a delivery and content perspective.
- Nielsen’s product leadership team sharing how audio fits into the company’s total audience measurement strategy and specifically an update on the initiative to deliver comprehensive digital audio ratings.
- Interviews with some of radio’s biggest names: Donnie Simpson, Stephanie Miller, Zach Sang and Mark Thompson.
- Findings from a new joint study by Nielsen, Coleman Insights and Media Monitors on the importance of brand and position in the moment when listeners first tune in; this study found that a vast majority of listening events begin with the radio off, instead of tuning from another competing station.
Learn more and register here.
The Audio Client Conference is open to Nielsen clients, their consultants and researchers, and clients of the Radio Research Consortium.