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CEO Mitch Barns Discusses Nielsen’s Long-term Strategy

For the second year in a row, our CEO Mitch Barns shared Nielsen insights at the CECP 12th annual Board of Boards on Monday, Feb. 27, 2017.

The meeting focused on “The Long Term Business Imperative,” bringing CEOs and investors together for CECP’s first-ever CEO Investor Forum as part of its ongoing Strategic Investor Initiative (SII). Barns was among six CEOs to present long-term plans to investors in this first-of-its-kind opportunity. Together, these CEOs demonstrated how long-term thinking that incorporates relevant corporate responsibility and sustainability indicators, like the approach outlined in our Nielsen Global Responsibility Report, can lead to greater, sustained returns for investors and all stakeholders.

Barns also shared consumer sustainability insights from our recently launched Nielsen Product Insider, which provides sales and consumer data and is powered by our strategic alliance with Label Insight. Key insights from his presentation included:

  • Foods and beverages that make a sustainability claim are growing faster than the total market, with annual dollar growth ranging from 2.5% to 11.4% across six attributes. This is compared to 0.1% total food and beverage growth for the same market and time period (Jan. 28, 2016 – Jan. 28, 2017).
  • Shoppers are seeking transparency and simplicity, and are willing to pay a premium for it. In our Nielsen Global Health and Ingredient Sentiment Survey, 71% of North American consumers surveyed reported being concerned about the long-term health impact of artificial ingredients, and 68% said they’re willing to pay more for foods and drinks that do not contain undesirable ingredients.

A webcast of Barns’ CEO Investor Forum presentation can be found via Wall Street WebcastingYou can learn more about our ongoing commitment to global responsibility and sustainability through our Nielsen Global Responsibility Report.

Photo credit: CECP.