Today, we announced that Spotify will be using Nielsen Brand Effect to provide marketers with the ability to measure brand lift across Spotify’s desktop and mobile apps. This integration will help clients demonstrate the effectiveness of their ad campaigns in raising brand awareness, perception and purchase intent with their target audiences on Spotify’s platform.
“Modern marketers are increasingly faced with questions across every facet of their advertising execution, and we’re excited to collaborate with Spotify to help provide greater clarity into the campaign optimization process,” said Jessica Hogue, Senior Vice President of Digital Solutions at Nielsen. “Whether an advertiser is looking to make decisions on creative format, length or placement, Nielsen Brand Effect will be able to bring real insights based on real people to better inform those choices on maximizing the value of their investments.”
We’ve had an ongoing relationship with Spotify dating back to 2016. In recent years, Spotify has enlisted Nielsen Catalina Solutions to demonstrate offline sales lift, Nielsen Consumer Neuroscience to capture audience engagement and Nielsen Digital Ad Ratings to measure the audience reach of their campaigns for clients.