Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
At Nielsen, we have seen firsthand how brands are placing greater strategic emphasis on the customer experience. And they’re using science in the process, increasingly applying tools like neuroscience, consumer psychology and behavioral economics to build and deliver great customer experiences.