Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Nielsen’s 2021 Responsibility Update Highlights ESG Commitment Through Change
Our 2021 Interim Responsibility Update to provide our stakeholders with a snapshot of our environmental, social and governance (ESG) journey through 2020.
Nielsen Takes Home a ‘Triple Crown’ at the 2020 Cynopsis Ad Tech Awards
Nielsen’s Addressable TV Advertising Solution and Advanced Audience Suite were recently selected as the winner of not one, but three Cynopsis Ad Tech Awards
Unifying Devices and Households Paves the Way for Addressable Ad Replacement
When Nielsen built its addressable TV technology, it did so with the understanding that it needed to be easy to implement and use without compromising core elements required for future sustainability.
From Living Spaces to Testing Spaces: Nielsen Turns Addressable Beta Test into a Virtual Experience
When plans to beta test Nielsen’s Addressable TV solution at TV programmers’ premises was disrupted by shelter-in-place restrictions, Nielsen’s Advanced Video Advertising (AVA) team knew it needed to innovate quickly to stay on track.
Nielsen Wins Best TV Advertising Technology at 2020 AdExchanger Awards
Nielsen’s Addressable TV Advertising Solution was recently selected as the winner of the Best TV Advertising Technology category at the 2020 AdExchanger Awards. The solution was also a finalist in the Best Publisher-Side Video Technology category.