Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Takes Home a ‘Triple Crown’ at the 2020 Cynopsis Ad Tech Awards
Nielsen’s Addressable TV Advertising Solution and Advanced Audience Suite were recently selected as the winner of not one, but three Cynopsis Ad Tech Awards
Nielsen At Podcast Movement 2020: Opportunities In A Skyrocketing Industry
Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021.
Toyota Prius Ad Drives into First Place at Nielsen’s Auto Ad Awards
After spending $13 billion TV ads last year, auto marketers know that it’s critical that their messages resonate with consumers. And when it comes to stands outs, Toyota’s “The Longest Chase” spot was the top winner of the 11th Nielsen Auto Ad Awards.