Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Advertising Week 2019: Truth and Representation Matter in Media
Last week, Nielsen executives took center-stage during Advertising Week to share their perspectives throughout various sessions on the power of data and information, the future of TV, the importance of taking a stand for what’s right and Nielsen’s role in serving as the source of truth for the...
Trust, Protection and Transparency Are Key Elements to the Future Media Business
The digital revolution has brought about a world where an abundance of data and information is just a click away. The data created from those clicks and views bring benefits but also come with the responsibilities of building trust, providing protection and fostering transparency for data....
Metrics to Monetize Campaign Launches
At Advertising Week New York, Megan Clarken, President of our Watch division, announced the launch of a new campaign—Metrics to Monetize™—which highlights the flexibility and breadth of our data and solutions.
Innovation, Efficiency and the Future of Advertising
Nielsen CEO Mitch Barns took the stage at this year’s Advertising Week - New York to make the case that we should think about innovation as being bigger than just the development of new products that drive growth.
Nielsen Sponsors Advertising Week 2017
This year, Nielsen is an official sponsor of Advertising Week - New York. CEO Mitch Barns and several other Nielsen experts will be taking the stage as part of our overall presence at this key industry event.
Transforming Measurement in a Changing Media Marketplace
Last week, Nielsen hosted the "Measurement in 2025, The Science Behind What’s Next" session during New York Advertising Week. Two Nielsen leaders, Megan Clarken, President of Product Leadership, and Lynda Clarizio, President of U.S. Media, explored the future of measurement.