Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen is a Double Category Winner in the 2021 Adweek Readers’ Choice Best in Tech Partner Awards
After several months and three rounds of voting by Adweek readers, Nielsen was recognized three times in the 2021 Adweek Reader’s Choice Best in Tech Partner Awards.
Cannes LIONS Live 2021: Virtual Experience
As a sponsor for this year’s Cannes LIONS Live Virtual Experience, Nielsen hosted daily sessions exploring the future of the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Broadcasting+Cable Names Scott N. Brown to 2020 Watch List
Scott N. Brown, Nielsen’s General Manager of Audience Measurement was recognized by Broadcasting+Cable in its “2020 Watch List” as one of the top 25 media executives charged with the future of TV. Scott ranked at no. 12 on this year’s list, along with other well-known CEOs and c-suite level...
Nielsen at Radio Ink Hispanic Conference: The Podcast Landscape and Cross-platform Opportunities
Nielsen was a sponsor and presented findings at this year’s Radio Ink Hispanic Conference.
Nielsen At Podcast Movement 2020: Opportunities In A Skyrocketing Industry
Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021.