Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
With ad compression technology, marketers can create shorter, more effective video advertising based on neuroscience-derived measures. And our methodologies are so unique that we recently received a patent from the U.S. Patent & Trademark office for our proprietary algorithm.
For a week in Vegas, those across the media industry recently came together for the NAB show to explore the latest technology and evolution of their business. With the data to fuel this conversation, we took center stage to discuss the past, present and future of media.
Research and creativity don’t always play well together—a battle of the left brain versus the right brain, if you will. However, big data has the power to bring these two seeming adversaries together by revealing people’s hidden interests and thoughts. And when they are merged, the...
SVP of Digital Solutions, Jessica Hogue, discusses the desire within the media industry to evolve the current advertising currency and provide a common metric that reflects changing viewing habits and cross-platform media consumption.
This year, Nielsen is a platinum sponsor of the conference and will be featured on four mainstage and breakout sessions. Our experts will use our combination of data and science to share what actually makes effective advertising.
Imran Hirani, VP Client Consulting at Nielsen, recently spoke with PhocusWire about how many media buyers are basing their media purchases on price rather than how well it delivers to a desired audience.