Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Using Nielsen’s data science acumen to help young people succeed at work
Ahead of the World Economic Forum, we conducted a survey to better understand the challenges for young people joining the workforce. Pat Dodd, Chief Commercial Officer, Nielsen Global Connect, shares the results, as well as his advice for today’s youth.
Nielsen and Alliance 4 YOUth Partner to Boost Youth Employability in the Middle East
With a strong foothold in Europe, the Alliance 4 YOUth, which Nielsen is a global partner in, recently launched with great success in the Middle East, North Africa and Pakistan (MENAP), significantly broadening the organization’s reach and impact.
Nielsen’s Commitment to Youth Employability Takes Centre Stage at Alliance 4 Youth Event
As a global member of Alliance 4 YOUth, Nielsen partners with Nestlé and other members to help reduce unemployment in Europe. As an active member of the consortium, Nielsen contributes pro bono studies to the Alliance, creates digital media space, including content on the Alliance’s Facebook...