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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
David Kenny renews LEAD Network CEO Pledge to increase women in leadership at Nielsen
CEO David Kenny renewed Nielsen’s commitment to the LEAD (Leading Executives Advancing Diversity) Network CEO Pledge to reach 46% of women in senior leadership roles by 2024.
Nielsen Reaffirms Its Commitment to Diversity
In light of the disappointing legislative action taking place across the U.S. in the past weeks, we're reiterating Nielsen’s long-standing anti-discrimination policy.