Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Trust and transparency take center stage at the ARF’s Shopper x Science 2019 event in Chicago
At the Advertising Research Foundation’s (ARF) Shopper x Science 2019 event at Google’s headquarters in Chicago earlier this month, Scott McKenzie, Global Intelligence Leader, Nielsen, took the stage to share the importance of trust and transparency in a brand’s marketing initiatives.
Nielsen Watch President Megan Clarken Addresses Convergence and Collaboration at ARF AUDIENCExSCIENCE
In front of an audience of TV veterans and digital newcomers, Megan Clarken, President of our Watch business, spoke about the convergence of industries at the Advertising Research Foundation's (ARF's) recent hosted audience measurement conference, AUDIENCExSCIENCE.
Pinpointing the Intersection of Science and Creative at the ARF’s Annual Conference
Research and creativity don’t always play well together—a battle of the left brain versus the right brain, if you will. However, big data has the power to bring these two seeming adversaries together by revealing people’s hidden interests and thoughts. And when they are merged, the...
Science Meets Creative at the Next ARF Annual Conference
This year, Nielsen is a platinum sponsor of the conference and will be featured on four mainstage and breakout sessions. Our experts will use our combination of data and science to share what actually makes effective advertising.
Nielsen Calls For Multi-Model Approach to Marketing ROI Measurement at ARF Re!Think 2016
Big data keeps getting bigger as the number of devices we use on a daily basis continues to grow—and it’s confounding marketers looking for the most accurate measurement of their marketing ROI. But instead of a single measure, a multi-model approach may be marketers’ best chance to measure...
Science in the Center: A Nielsen Consumer Neuroscience Update
New technology and devices are changing consumer behavior at a more rapid rate than ever before. At Nielsen, one way we’re keeping up with today’s speed of change is with scientific tools that allow us to measure at an emotional and nonconscious level.