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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
In addition to highlighting its Gracenote Radio Station ID and Nielsen Grabix offerings at this year’s NAB show, Nielsen Gracenote announced that NAB’s official publications, TV Technology and Radio World, recognized both of these products with “Best of Show” awards.