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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
A Top Audio Professional, Brad Kelly Named among ‘Most Powerful People in Radio’ for the Fifth Year
Brad Kelly, Managing Director of Nielsen Audio, has been named among the 40 most powerful people in radio by Radio Ink, a leading radio industry trade publication in the U.S.
Nielsen At Podcast Movement 2020: Opportunities In A Skyrocketing Industry
Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021.
Nielsen Showcases New Media Measurement Technology and Expertise at NAB Show 2019
With leaders from the media, entertainment, finance and advertising communities, this year’s NAB (National Association of Broadcasters) conference in Las Vegas proved the perfect opportunity to announce new technology for measuring media, as well as share our insights on the media technologies of...
Nielsen Audio at Advertising Week: Audio Messaging and How to Do It Right
When it comes to viewing and listening behaviors, TV and radio are complementary media. Brad said, "We are finding now that TV and radio are not competing media but rather, are highly complementary. The combination of radio and TV makes for a stickier message,” said Brad Kelly during the “Audio...
Radio: It’s in Everyone’s Shopping Cart
During this year’s Radio Ink Hispanic Radio Conference, the Nielsen Audio team shared the responses to their year-long advertiser outreach campaign to educate FMCG companies and big brands on the power of radio and its broad consumer reach.
Nielsen Audio Podcast, A Guided Tour of Radio
Join Brad Kelly, Managing Director for Nielsen Audio, as he takes listeners on a journey into the world of radio.