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David Kenny and Luis Di Como at The Media Starts Here

Panel from The Future of Media Starts Here

Products

The Future of Media Starts With Nielsen ONE

To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...

Awards

A Top Audio Professional, Brad Kelly Named among ‘Most Powerful People in Radio’ for the Fifth Year

Brad Kelly, Managing Director of Nielsen Audio, has been named among the 40 most powerful people in radio by Radio Ink, a leading radio industry trade publication in the U.S.

Events

Nielsen At Podcast Movement 2020: Opportunities In A Skyrocketing Industry

Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021.

Events

Nielsen Showcases New Media Measurement Technology and Expertise at NAB Show 2019

With leaders from the media, entertainment, finance and advertising communities, this year’s NAB (National Association of Broadcasters) conference in Las Vegas proved the perfect opportunity to announce new technology for measuring media, as well as share our insights on the media technologies of...

Events

Nielsen Audio at Advertising Week: Audio Messaging and How to Do It Right

When it comes to viewing and listening behaviors, TV and radio are complementary media. Brad said, "We are finding now that TV and radio are not competing media but rather, are highly complementary. The combination of radio and TV makes for a stickier message,” said Brad Kelly during the “Audio...

Events

Radio: It’s in Everyone’s Shopping Cart

During this year’s Radio Ink Hispanic Radio Conference, the Nielsen Audio team shared the responses to their year-long advertiser outreach campaign to educate FMCG companies and big brands on the power of radio and its broad consumer reach.