Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
At Nielsen, our role is to arm brands and marketers with the resources they need to better understand their consumers’ behaviors, especially as these behaviors are continuously and rapidly re-shaped by the pandemic and racial injustice protests. It is also important to us that we use our voice to...
On the heels of the launch of the Nielsen Auto Cloud fueled by J.D. Power, Arun Kumar, Global Chief Data & Marketing Technology Officer at IPG, sat down with Damian Garbaccio, EVP at Nielsen, to discuss how both companies are working together to improve automotive marketing performance