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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen Annual Auto Marketing Report Encourages Brands to Pay Attention to Multicultural Consumers
At Nielsen, our role is to arm brands and marketers with the resources they need to better understand their consumers’ behaviors, especially as these behaviors are continuously and rapidly re-shaped by the pandemic and racial injustice protests. It is also important to us that we use our voice to...
Toyota Prius Ad Drives into First Place at Nielsen’s Auto Ad Awards
After spending $13 billion TV ads last year, auto marketers know that it’s critical that their messages resonate with consumers. And when it comes to stands outs, Toyota’s “The Longest Chase” spot was the top winner of the 11th Nielsen Auto Ad Awards.
Dodge’s ‘Wisdom’ Spot Takes Top Honors in Nielsen’s Automotive Ad Awards
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When it comes to ad spend, few industries go bigger than auto. According to Nielsen Global Ad Intel, marketers spent $79 billion on TV ads in the U.S. last year. That spend represented 13% of the year’s total advertising on the small...