Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen Brings Marketing Innovation to the Next Frontier at DX3
Nielsen was front and center at DX3 2019 as a leader in marketing technology and audience insights, as well as an authority in the consumer’s path-to-purchase. DX3, Canada’s immersive digital marketing and retail event featured the brightest minds in the industry from around the world...
An Analytics-Powered Approach to Talent
Analytics is at the core of how Nielsen creates value for clients. We produce data and insights that clients use to make better decisions and improve their businesses. Chris Louie, SVP, People Analytics & Talent Acquisition, Nielsen, explains how we're applying this same approach to our talent.
All Access With Gracenote Sports
Acquired by Nielsen in 2017, Gracenote is largely known as the global leader in music, TV and movie data, powering the program guides and interfaces for the top cable and satellite TV services, as well as the playlist features for the most popular streaming music services on the planet.
Nielsen AI Helps Marketers Respond to Changing Consumer Behavior Instantly
We recently launched Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology—built into the Nielsen Marketing Cloud—that automates audience model creation and optimization.
Nielsen Audio: On The Road to Big Data with NextRadio
As part of Nielsen’s Total Audience strategy for audio, we’re committed to measuring consumer usage of audio across all devices, platforms and distribution paths. So in collaboration with TagStation, we're exploring the use of data from TagStation’s NextRadio app and the opportunities this...
Making Marketing More Effective with the Nielsen Marketing Cloud
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With consumers generating copious amounts of data as they watch, buy and interact across physical touch points and digital screens, marketers are navigating a world of unprecedented complexity. Mark Zagorski, executive vice president of the...