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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Research Shows Nearly 7 Million People Were Food Insecure In Counties Affected by Hurricanes Prior to Landfall
This fall’s hurricanes have wreaked havoc in the service areas of 26 Feeding America® food banks in five states. Historic flooding, power outages and collapsing infrastructure have devastated communities. In addition, according to Map the Meal Gap 2017, a study published by Feeding America...
Your Ads Are Talking… But Who’s Listening? Why Audience is the New Black
Imran Hirani, VP Client Consulting at Nielsen, recently spoke with PhocusWire about how many media buyers are basing their media purchases on price rather than how well it delivers to a desired audience.