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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
How can retailers of all types anticipate the next set of changes coming their way? Dr. Carl Marci, chief neuroscientist and executive vice president of Nielsen Consumer Neuroscience, recently spoke on the role of emotions in retail environments at the Digiday Retail Summit in Laguna Beach, Calif.