Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
David Poltrack, Industry Leader at CBS, Receives Award at Nielsen Consumer 360 Conference
Nielsen Consumer 360 ended with a crescendo this year, with a new tradition of granting the first Consumer 360 leadership appreciation award. Peter Bradbury, Managing Director, National TV Client Solutions, presented the award to David Poltrack, Chief Research Officer, CBS and President of CBS...