Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
David Kenny renews LEAD Network CEO Pledge to increase women in leadership at Nielsen
CEO David Kenny renewed Nielsen’s commitment to the LEAD (Leading Executives Advancing Diversity) Network CEO Pledge to reach 46% of women in senior leadership roles by 2024.
Nielsen Included in the Bloomberg Gender-Equality Index for Second Consecutive Year
Nielsen is proud to be included in the 2020 Bloomberg Gender-Equality Index (GEI), which tracks the financial performance of public companies committed to supporting gender equality through policy development, representation, and transparency. This is the second consecutive year that Nielsen has...
Nielsen Among 250 Organizations Who Joined the Ceo Action for Diversity and Inclusion
Nielsen CEO Mitch Barns recently joined more than 250 fellow chief executives in signing the CEO Action for Diversity and Inclusion pledge.