Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
David Poltrack, Industry Leader at CBS, Receives Award at Nielsen Consumer 360 Conference
Nielsen Consumer 360 ended with a crescendo this year, with a new tradition of granting the first Consumer 360 leadership appreciation award. Peter Bradbury, Managing Director, National TV Client Solutions, presented the award to David Poltrack, Chief Research Officer, CBS and President of CBS...
Confronting What’s Next at Consumer 360 2018
This year, our Consumer 360 conference explored how the media industry can identify the opportunities created from the challenges by confronting what’s next together.
Nielsen Alumni Make Connections At Consumer 360 Conference
To kick off Nielsen’s annual Consumer 360 conference in Washington, D.C., the Nielsen Alumni Network hosted its fourth-annual reception for former employees that made the trip from their respective boardrooms to the beltway. The reception was attended by close to 40 former Nielsen associates who...
Innovate. Transform. Disrupt. Finding the Change that Changes Everything at Consumer 360 2016
To break through the clutter, you need to innovate. And to help our clients do just that, we explored how different industries are being disrupted and how successful companies can evolve and thrive at our 2016 U.S. Nielsen Consumer 360® conference last week in Las Vegas.
Simulmedia CEO Makes the Case for Third-Party Independent Measurement
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Data, accountability and the merging of digital and television are hallmarks of New York-based Simulmedia, so it makes perfect sense that company’s CEO, Dave Morgan, is supports Nielsen’s ability to provide a holistic view of the consumer.
Nielsen Total Audience: Putting TV, Radio and Digital On Level Playing Field
Total Audience is much more than a concept. Nielsen’s Total Audience vision is to create an environment where all video content and ads can be consistently measured. Over the course of 2015, we’ll begin to make our vision a reality. After all, these days consumers—be it binge watchers, TV...