Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
We’re excited to announce our strategic partnership with Time Warner Inc. over a three-year period to integrate some of our leading consumer neuroscience technologies into the Time Warner Medialab in Manhattan.
As technology continues to evolve and audiences fragment, Nielsen remains committed to providing the industry with insights around today’s total audience, no matter the device, delivery or platform. We’re publishing two unique report series—our Total Audience and Comparable Metrics...
New technology and devices are changing consumer behavior at a more rapid rate than ever before. At Nielsen, one way we’re keeping up with today’s speed of change is with scientific tools that allow us to measure at an emotional and nonconscious level.
Nielsen’s Diverse Intelligence Series is a collection of comprehensive reports focused solely on U.S. multicultural consumers’ unique consumption and purchasing habits. We partner with important external advisory stakeholders who help make these reports possible.
Nielsen recently completed its acquisition of Innerscope Research and has renamed its Nielsen Neuro area Nielsen Consumer Neuroscience to reflect the total offering. The combined entity is now the largest consumer neuroscience organization in the world. Boston-based Innerscope has been a...