Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen and Time Warner Medialab Forge Strategic Partnership to Deliver Innovative Consumer Neuroscience Solutions
We’re excited to announce our strategic partnership with Time Warner Inc. over a three-year period to integrate some of our leading consumer neuroscience technologies into the Time Warner Medialab in Manhattan.
Nielsen Reports Provide Perspective Into Americans’ Media Habits
As technology continues to evolve and audiences fragment, Nielsen remains committed to providing the industry with insights around today’s total audience, no matter the device, delivery or platform. We’re publishing two unique report series—our Total Audience and Comparable Metrics...
Science in the Center: A Nielsen Consumer Neuroscience Update
New technology and devices are changing consumer behavior at a more rapid rate than ever before. At Nielsen, one way we’re keeping up with today’s speed of change is with scientific tools that allow us to measure at an emotional and nonconscious level.
Nielsen Releases Three Reports on Multicultural Consumers This Year
Nielsen’s Diverse Intelligence Series is a collection of comprehensive reports focused solely on U.S. multicultural consumers’ unique consumption and purchasing habits. We partner with important external advisory stakeholders who help make these reports possible.
Nielsen Creates the World’s Largest Consumer Neuroscience Organization With Acquisition of Innerscope Research
Nielsen recently completed its acquisition of Innerscope Research and has renamed its Nielsen Neuro area Nielsen Consumer Neuroscience to reflect the total offering. The combined entity is now the largest consumer neuroscience organization in the world. Boston-based Innerscope has been a...