Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen associates came together globally to celebrate Earth Week. Many of our efforts focused on building and preserving community health. Find out more about our ongoing ESG commitment as a responsible corporate citizen.