Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Big Picture: Getting A Clearer View Of Streaming’s Part Of Total TV Use
From a media industry perspective, nothing is more valuable than accurate, comparable data. That’s where the Gauge, Nielsen’s total TV and streaming snapshot, comes in.
Unifying Devices and Households Paves the Way for Addressable Ad Replacement
When Nielsen built its addressable TV technology, it did so with the understanding that it needed to be easy to implement and use without compromising core elements required for future sustainability.
What We Watch, When We Watch Video: Viewership in 2018 at 9th Annual VidCon Conference
Amanda Tarpey, SVP of Product Leadership - Digital, presented at the 9th Annual VidCon Conference9th Annual VidCon Conference in Anaheim, Calif. Her presentation showcased insights about video viewership, content engagement and the distinct ways consumers interact with television and digital...
Nielsen Views: Driving the OTT Marketplace With Connected TV Measurement
Amanda Tarpey, SVP of Product Leadership-Digital, discusses the growing usage of connected TV devices in the over-the-top (OTT) landscape, how these devices are driving the growth of the OTT market and how Nielsen is measuring audiences to help clients value the viewership through these devices.