Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
WFP Harnesses the Power of Modern Mobile Data Collection with Nielsen Pro Bono Support
The United Nations World Food Programme (WFP) and Nielsen worked together to optimize the agency’s approach to remote mobile data collection, ensuring that WFP can continue collecting accurate and insightful data no matter what happens on the ground.
Nielsen and WFP Collaborate on Mobile Data Collection for Good Cause
Nielsen and the United Nations World Food Programme (WFP), the world’s largest humanitarian agency fighting hunger worldwide, worked together on a year-long pro bono project to revolutionize WFP’s mobile data collection process.