Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
WFP Harnesses the Power of Modern Mobile Data Collection with Nielsen Pro Bono Support
The United Nations World Food Programme (WFP) and Nielsen worked together to optimize the agency’s approach to remote mobile data collection, ensuring that WFP can continue collecting accurate and insightful data no matter what happens on the ground.
Nielsen and WFP Collaborate on Mobile Data Collection for Good Cause
Nielsen and the United Nations World Food Programme (WFP), the world’s largest humanitarian agency fighting hunger worldwide, worked together on a year-long pro bono project to revolutionize WFP’s mobile data collection process.