Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
CONTENT IS KEY IN THE BATTLE OF STREAMING SERVICES
There’s no denying the massive impact that non-traditional video options like streaming services and over-the-top devices are offering consumers. And consumers are going all in, as Disney+ recently boasted subscriber numbers that were off the charts within just one day of launching. As devices,...
Nielsen Remains Committed to Data Science Principles Ahead of Census 2020
At Nielsen, we know data science. We know adding an untested citizenship question to the 2020 census is bad science and will likely lead to a significant undercount of the U.S. population. CEO David Kenny explains why accurate, thorough census data is so important to Nielsen and to U.S. commerce.
Truth, Trust and the Future of Nielsen
At Nielsen, technology, science and data come together with a human element. Our new CEO, David Kenny, provides his insight into the advantages Nielsen measurement brings to the market, as well as the company's potential into the future.