Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen is a Double Category Winner in the 2021 Adweek Readers’ Choice Best in Tech Partner Awards
After several months and three rounds of voting by Adweek readers, Nielsen was recognized three times in the 2021 Adweek Reader’s Choice Best in Tech Partner Awards.
Nielsen Digital Content Ratings Set To Include Facebook, Hulu and YouTube Viewing
Digital Content Ratings provides daily measurement of audiences across digital content types, with metrics fully comparable to television. Partnering with Facebook, Hulu and YouTube to provide our clients with credit within Digital Content Ratings for the video viewership of their content published...
A Level Playing Field: Nielsen Digital Content Ratings Go Live
Last week, from the stage at Advertising Week 2016, we announced the syndication of Nielsen Digital Content Ratings. Nielsen Digital Content Ratings is a core part of the Nielsen Total Audience Measurement framework—one of our top priorities as a company.