Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Digital Content Ratings Set To Include Facebook, Hulu and YouTube Viewing
Digital Content Ratings provides daily measurement of audiences across digital content types, with metrics fully comparable to television. Partnering with Facebook, Hulu and YouTube to provide our clients with credit within Digital Content Ratings for the video viewership of their content published...
A Level Playing Field: Nielsen Digital Content Ratings Go Live
Last week, from the stage at Advertising Week 2016, we announced the syndication of Nielsen Digital Content Ratings. Nielsen Digital Content Ratings is a core part of the Nielsen Total Audience Measurement framework—one of our top priorities as a company.