Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen drives equity for people with disabilities
Nielsen has made a commitment to bring awareness to disability inclusion, as part of the Valuable 500—500 global companies focused on putting disability inclusion on the business agenda.
Nielsen Earns First-Ever Top 100% Score on Disability Equality Index
After several years of securing a score of 90%, this new top score attests to our progressive strides toward global diversity and inclusion efforts among the differently-abled community. We now stand alongside several well-established companies, many of whom we have collaborated with in the past,...