Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
On the Record with Mariko Carpenter
In the latest edition of On The Record, Nielsen’s Mariko Carpenter, VP, Strategic Community Alliances, and Mia Scott-Aime, VP, Communications, sit down to chat about how Asian Americans are asserting their cultural and economic influence on the U.S. mainstream.
Nielsen Traces the Asian American Consumer Journey at New York Stock Exchange
Nielsen’s understanding of the complex diversity of the breadth of the American consumer landscape empowers brands and marketers to truly understand how people are engaging with brands, what’s influencing their decisions and how they’re spending their time and money. In its ongoing effort to...
Nielsen Joins Latin Grammys in Celebration of Leading Ladies in the Music Industry
Nielsen recently joined the Latin Academy of Recording Arts & Sciences as sponsor of the Leading Ladies Luncheon for the second consecutive year. The event, set in the midst of the star-studded Latin GRAMMYs week in Las Vegas, honors Latinas within the arts and entertainment industries who have...
On the Record with Stacie de Armas
In the latest episode of Nielsen’s On the Record, Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement, joins Andrew McCaskill, SVP, Global Communications and Multicultural Marketing, to discuss the cultural drivers of Latinx digital consumption.
Nielsen Video Series Asks Prominent U.S. Hispanics in Media Why Representation Matters
Nielsen knows that proper representation of the Latinx community is crucial to accurately reflect the community’s influence on mainstream culture. For additional perspective on the topic, we recently asked four accomplished Latinos in media to share their thoughts on why representation matters,...
Nielsen Engages NYC Latinx Influencers for a Night Dedicated to the Online Lives of U.S. Hispanic Consumers
One week before launching our 2018 Latinx Diverse Intelligence Series consumer report, Descubrimiento Digital: The Online Lives of Latinx Consumers, we brought together New York City’s leading U.S. Hispanic media organizations and influencers for a first look at Latinx consumer trends.