Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Discover Data Program Aims to Ignite Interest in Data Among Middle School Students
The Nielsen Foundation recently launched Discover Data, a signature education initiative in collaboration with Discovery Education and The Afterschool Alliance. The program provides resources to students ages 11 to 14 that create excitement about the power of data analysis. The initiative includes...
Nielsen Commemorates Asian Pacific American Heritage Month with Report Launch and Cross-Continental ERG Forum
We recently recognized and promoted the power of Asian-American consumers during Asian Pacific American Heritage Month (APAHM) by releasing our fifth annual Asian-American consumer report. In addition, our employee resource groups collaborated across borders in celebration of APAHM, holding a...
Nielsen Employee Resource Groups Prep Future Leaders with STEM Education
Our employee resource groups (ERG) have taken STEM (science, technology, engineering and math) education to heart and incorporated it into their community outreach activities. In 2016 alone, our ERGs hosted 11 STEM education events, engaging with thousands of students, ensuring that they take...
Nielsen and Big Brothers Big Sisters Team Up to Launch the First Ever School-to-Work Program
Nielsen associates in Tampa, Florida, are participating in Big Brothers Big Sisters’ (BBBS) School-to-Work program, a workplace-based one-on-one mentoring program. On March 9, 2016, the participants gathered at an event hosted by Nielsen to celebrate their hard work and the success of the...
On the Record with Angela Talton
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Andrew McCaskill, Nielsen’s senior vice president of global communications sat down with Angela Talton, chief diversity officer at Nielsen, to discuss what diversity and inclusion mean at Nielsen, a company with presence in more than 100...