Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
This past August, Jake Comito, an associate within our Emerging Leaders Program, recognized a community that needed help after Hurricane Harvey hit Houston and lead to widespread flooding. Working with Nielsen Cares, Jake banded together with fellow employees to make an impact.
In the U.S., the Emerging Leaders Program is a two-year rotational experience for entry-level talent, split into multiple tracks. Within each track, the Emerging Leaders are able to gain broad experience through rotational assignments to new teams and locations.