Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
We recently hosted our fifth-annual Nielsen Employee Resource Group (ERG) Experience Week, also known enERGize Week. Originally started in 2014, enERGize week showcases the value and benefit of ERG membership and engagement globally.