Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Women in Nielsen Launches First Virtual Global Leadership Summit
Nielsen recently launched its first-ever global, virtual leadership summit, WIN Rising Leaders. Led by the Women in Nielsen (WIN) Business Resource Group, the event featured keynote presentations, panels, micro-mentoring and skill development workshops for over 1,000 Nielsen associates from 37...
Cannes LIONS Live 2021: Virtual Experience
As a sponsor for this year’s Cannes LIONS Live Virtual Experience, Nielsen hosted daily sessions exploring the future of the media industry.
Nielsen at NATPE 2021: Highlighting a New Day for TV Stations
At this year's event, Nielsen leaders shared unique insights on the constant importance of local news, as well as how that genre is attracting a wave of new viewers—Gen Z.
Nielsen at Radio Ink Hispanic Conference: The Podcast Landscape and Cross-platform Opportunities
Nielsen was a sponsor and presented findings at this year’s Radio Ink Hispanic Conference.
Nielsen At Podcast Movement 2020: Opportunities In A Skyrocketing Industry
Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021.
From left to right: Shaena Leuthe, Cheryl Grace, Kym Graham, Jasmine Elliott, Lakeya Jefferson, Charlene Polite Corley, Octavia Phillip, Lauren Harris, Janay Sylvester, Courtney Jones, Sandra Sims-Williams.
Black Enterprise Women of Power Summit Inspires a New Circle of Women at Nielsen
For the first time this year, Nielsen sponsored 10 Black women associates to attend the Black Enterprise Women of Power Summit, a three-day professional leadership conference designed for executive women of color.