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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Getting to Know eXelate: Nielsen’s ‘Plug’ Into Programmatic
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It’s not an easy feat to get to know the myriad operations and divisions within a multi-faceted global organization like Nielsen. It’s even more challenging when you factor in the pace of change that comes with working in industries like...
eXelate Expands Its Mobile User Dataset By Billions Of Monthly Interactions
Considering that four out every five people in the U.S. actively uses a smartphone, it's no surprise brands are eager to engage audiences on mobile platforms. That’s why we're excited to announce eXelate's recent collaboration with PushSpring, one of the world’s largest independent sources of...
eXelate Named As Member Of Twitter Official Partner Program
We’re happy to announce that eXelate, a Nielsen company, has been selected to join the Twitter Official Partner Program! This program connects advertisers with data partners when executing marketing campaigns on twitter. eXelate is one of several companies selected to participate, and Twitter has...
eXelate Expands Its Mobile User Dataset By Billions Of Monthly Interactions
Considering that four out every five people in the U.S. actively uses a smartphone, according to Nielsen’s third-quarter 2015 Connected Device Report, it’s no wonder brands and agencies are increasingly looking to engage audiences on mobile platforms. That’s why we’re excited to announce...