Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Understanding Hunger in America: Data Makes a Difference
While hunger in America continues to be an issue, using data is part of our collective efforts to make an impact. In the 2016 Map the Meal Gap, Nielsen partnered with Feeding America to understand not just what hunger looks like at the county level in the U.S., but also to gain a better...
Nielsen and Feeding America Collaborate to “Map the Meal Gap”
Since 2010, Nielsen has shared food pricing information to help Feeding America® address food insecurity through its nationwide network of food banks and provide much-needed support for millions of low-income Americans.