Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Radio: It’s in Everyone’s Shopping Cart
During this year’s Radio Ink Hispanic Radio Conference, the Nielsen Audio team shared the responses to their year-long advertiser outreach campaign to educate FMCG companies and big brands on the power of radio and its broad consumer reach.
6 Billion Rows of Data to Highlight How to Build Brands
NCS and the Ehrenberg-Bass Institute recently held a kickoff event to detail the breadth of a new study that delves into three-and-a-half years of purchase data to uncover what it takes to build a sustainable brand today.