Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Celebrates Hispanic Heritage Month 2020
Nielsen is a proud supporter of Hispanic and Latino associates and their communities and stands by their side as they celebrate Hispanic Heritage Month 2020.
Nielsen Earns Top Marks in Study on Hispanic Inclusion
Across the industries we measure, we are relied upon as a source of truth. In the U.S., one inexorable truth is that the total population will be majority multicultural by 2044. And U.S. Hispanic consumers are driving much of this multicultural growth. That’s why, in order to help our clients...
Nielsen Joins Latin Grammys in Celebration of Leading Ladies in the Music Industry
Nielsen recently joined the Latin Academy of Recording Arts & Sciences as sponsor of the Leading Ladies Luncheon for the second consecutive year. The event, set in the midst of the star-studded Latin GRAMMYs week in Las Vegas, honors Latinas within the arts and entertainment industries who have...
Nielsen Video Series Asks Prominent U.S. Hispanics in Media Why Representation Matters
Nielsen knows that proper representation of the Latinx community is crucial to accurately reflect the community’s influence on mainstream culture. For additional perspective on the topic, we recently asked four accomplished Latinos in media to share their thoughts on why representation matters,...
Nielsen Engages NYC Latinx Influencers for a Night Dedicated to the Online Lives of U.S. Hispanic Consumers
One week before launching our 2018 Latinx Diverse Intelligence Series consumer report, Descubrimiento Digital: The Online Lives of Latinx Consumers, we brought together New York City’s leading U.S. Hispanic media organizations and influencers for a first look at Latinx consumer trends.
Nielsen Multicultural Insights Highlighted at 2018 Azteca América Upfront
Stacie de Armas, our VP of Strategic Initiatives & Consumer Engagement, shared updated insights from our 2017 Diverse Intelligence Series report "Latina 2.0" at Azteca América’s New York and Los Angeles upfront events.