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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen Celebrates Hispanic Heritage Month 2020
Nielsen is a proud supporter of Hispanic and Latino associates and their communities and stands by their side as they celebrate Hispanic Heritage Month 2020.
On the Record with Stacie de Armas
Now, more than ever, Latinas are pushing forward—experiencing gains in education and entrepreneurship—all while becoming the primary breadwinners in their households. In this edition of On the Record, Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement sits down with Andrew...
How Hispanics Emerged as an Economic and Political Powerhouse
Every year, Nielsen has the opportunity to reflect on the instrumental, increasing and evolving role Latinos play in the U.S. in our annually released Diverse Intelligence Series Hispanic Consumer reports. This year’s report provided us with a unique opportunity to also consider how Hispanics are...