Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen’s Latino Business Resource Group turns 15
Nielsen celebrated the 15th anniversary of Hispanic Organization of Leaders in Action (HOLA), the company’s first business resource group.
Nielsen Celebrates Hispanic Heritage Month 2020
Nielsen is a proud supporter of Hispanic and Latino associates and their communities and stands by their side as they celebrate Hispanic Heritage Month 2020.
Nielsen Earns Top Marks in Study on Hispanic Inclusion
Across the industries we measure, we are relied upon as a source of truth. In the U.S., one inexorable truth is that the total population will be majority multicultural by 2044. And U.S. Hispanic consumers are driving much of this multicultural growth. That’s why, in order to help our clients...