Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Hulu’s OTT Inventory Now Included in Nielsen Digital Ad Ratings
Today, we launched measurement of Hulu’s over-the-top (OTT) inventory through Nielsen Digital Ad Ratings. Media buyers and sellers will have the ability to understand and verify audiences across Hulu whether they are watching on their computer, smartphone, tablet or connected TV.
Hulu and Youtube TV Viewing Are Now Included in TV Ratings
We are excited to announce that viewing from Hulu and Youtube TV will now be measured and reported through Digital in TV Ratings (DTVR), contributing to C3/C7 currency.