Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
These guidelines reflect how our founding principles of integrity, honesty, fairness, respect and reliability are reflected in our proactive approach to risk management and engagement on human rights topics with employees, suppliers, clients, panelists and others