Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen Employees Are ‘In It Together’ When it Comes to Virtual Volunteering
At Nielsen, we believe in coming together as one and working to stand with and support our communities. Through our #InItTogether Campaign, our associates have joined forces to help fight this pandemic by helping our neighbors, fighting hunger and using their skills and expertise.
Nielsen Associates Fight Hunger and Help Shape a Smarter Market by Donating Meals and Data
Food insecurity and food waste are two challenges that Nielsen is uniquely positioned to address; our food pricing and consumption data can help enable greater efficiencies in the marketplace while addressing the serious, sometimes overlooked, effects that these issues have on people in every...
Understanding Hunger in America: Data Makes a Difference
While hunger in America continues to be an issue, using data is part of our collective efforts to make an impact. In the 2016 Map the Meal Gap, Nielsen partnered with Feeding America to understand not just what hunger looks like at the county level in the U.S., but also to gain a better...
Nielsen and Feeding America Collaborate to “Map the Meal Gap”
Since 2010, Nielsen has shared food pricing information to help Feeding America® address food insecurity through its nationwide network of food banks and provide much-needed support for millions of low-income Americans.