Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Total Audience Measurement: Leveling the Playing Field for Mobile Marketers
Steve Hasker, Nielsen’s President and Chief Operating Officer, recently presented at the MMA Forum in India, hosted by the Mobile Marketing Association. His talk focused on the growing number of mobile users in the country and what it means for marketers.
Quantum Virtual Conference Leaps ‘Around The World in 8 Hours’ With London Book Fair
Nielsen Book has been at the center of the book supply chain for over 150 years and has exhibited at London Book Fair, part of Reed Exhibitions, since it started many years ago originally as, The London and International Book Fair. Therefore, we were delighted to be approached by the London Book...