Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Over the past several years, we’ve made tremendous progress advancing our ability to measure consumer behavior across platforms and delivering critical solutions that help our clients better monetize opportunities to reach audiences of content and ads. To illustrate our progress, we’ve created...
In addition to highlighting its Gracenote Radio Station ID and Nielsen Grabix offerings at this year’s NAB show, Nielsen Gracenote announced that NAB’s official publications, TV Technology and Radio World, recognized both of these products with “Best of Show” awards.
Nielsen CEO Mitch Barns took the stage at this year’s Advertising Week - New York to make the case that we should think about innovation as being bigger than just the development of new products that drive growth.
With 169 U.S. patents granted in 2016, the Intellectual Property Owners Association (IPO) recently recognized Nielsen on its annual list of the top U.S. patent recipients. This is our third year ranking on the list, and we’ve advanced to number 199 (up from 244 in 2015).