Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen named as one of the World’s Most Innovative Companies in Music
We’re proud to announce that Nielsen has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2019, earning No. 10 in the Music category.
Nielsen’s Dramatic Track Record of Innovation in our Watch Division Over the Years
Over the past several years, we’ve made tremendous progress advancing our ability to measure consumer behavior across platforms and delivering critical solutions that help our clients better monetize opportunities to reach audiences of content and ads. To illustrate our progress, we’ve created...
Gracenote Nabs Two Best of Show Awards at NAB 2018
In addition to highlighting its Gracenote Radio Station ID and Nielsen Grabix offerings at this year’s NAB show, Nielsen Gracenote announced that NAB’s official publications, TV Technology and Radio World, recognized both of these products with “Best of Show” awards.
Innovation, Efficiency and the Future of Advertising
Nielsen CEO Mitch Barns took the stage at this year’s Advertising Week - New York to make the case that we should think about innovation as being bigger than just the development of new products that drive growth.
Exploring the Power of Patents as Nielsen Named One of the Top 200 Patent Recipients
With 169 U.S. patents granted in 2016, the Intellectual Property Owners Association (IPO) recently recognized Nielsen on its annual list of the top U.S. patent recipients. This is our third year ranking on the list, and we’ve advanced to number 199 (up from 244 in 2015).
Forbes Names Nielsen One of the World’s Most Innovative Companies
Forbes recently released its annual list of the world's most innovative companies, and we’re excited to announce that Nielsen has ranked 30th.