Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Exploring Big Data, Measurement and The Future of Media at the 2018 NAB Show
For a week in Vegas, those across the media industry recently came together for the NAB show to explore the latest technology and evolution of their business. With the data to fuel this conversation, we took center stage to discuss the past, present and future of media.
Nielsen at NATPE: Over-the-top Growth and Opportunities
During the 2018 National Association of Television Program Executives (NATPE) conference in Miami Beach, Fla., Kelly Abcarian, SVP of Product Leadership at Nielsen, presented the state of OTT, including OTT viewing behaviors and the platforms’ growth in local markets.
Nielsen Explores the Intersection of Measurement and Technology at CES 2018
Kicking off 2018, Nielsen joined the Consumer Electronics Show (CES) in Las Vegas as an official sponsor last week, showcasing our research and innovations through mainstage presentations, live demos and lab media tours.
Kelly Abcarian Named a Top Woman in Digital
We’re excited to announce that Cynopsis Media has selected Kelly Abcarian, senior vice president of product leadership, as a Top Woman in Digital in the “Industry Leaders” category!
Nielsen Sponsors Cynopsis Ratings Boot Camp Session
Last week, Nielsen sponsored the interactive Cynopsis Boot Camp, an intensive ratings training in New York City, focused on the increasing complexities of today’s media ratings landscape.