Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
A Top Woman in Media, Catherine Herkovic Receives ‘Industry Leader’ Award from Cynopsis
Catherine Herkovic, EVP and Managing Director of Local TV at Nielsen, has been recognized as a ‘Top Woman in Media’ by Cynopsis, a leading trade publisher for the television, media and sports TV industries.
Nielsen at Natpe 2020: How Nielsen’s Cross-platform Measurement Fuels Impressions-based Selling
During the 2020 National Association of Television Programming Executives (NATPE) Conference in Miami, Nielsen hosted a panel discussion moderated by Catherine Herkovic, EVP and Managing Director, Local Television, called “How Nielsen’s Cross-Platform Measurement Fuels Impressions-Based Selling.