Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Wharton Markets in Motion: Marketing in the Midst of a Pandemic
Jamie Moldafsky, Nielsen’s Chief Marketing and Communications Officer, recently engaged in conversation with professors David Reibstein and Raghu Iyengar of The Wharton School, where she serves as Chairperson of the Customer Analytics Advisory Board.
Nielsen at NATPE 2021: Highlighting a New Day for TV Stations
At this year's event, Nielsen leaders shared unique insights on the constant importance of local news, as well as how that genre is attracting a wave of new viewers—Gen Z.
A Top Woman in Media, Catherine Herkovic Receives ‘Industry Leader’ Award from Cynopsis
Catherine Herkovic, EVP and Managing Director of Local TV at Nielsen, has been recognized as a ‘Top Woman in Media’ by Cynopsis, a leading trade publisher for the television, media and sports TV industries.
Nielsen at Natpe 2020: How Nielsen’s Cross-platform Measurement Fuels Impressions-based Selling
During the 2020 National Association of Television Programming Executives (NATPE) Conference in Miami, Nielsen hosted a panel discussion moderated by Catherine Herkovic, EVP and Managing Director, Local Television, called “How Nielsen’s Cross-Platform Measurement Fuels Impressions-Based Selling.